How context affects the way we respond to photographs … …
Shore suggests that “the context in which a photograph is seen effects the meaning a viewer draws from it” (Shore, 1998, p. 26).
So, given that the context, or environment, in which a photograph is placed for viewing greatly influences how it is viewed and interpreted, what are the characteristics that facilitate a positive viewing experience.
Lighting should be subtle in order to avoid hotspots, prevent degradation of art by accelerated aging and assisting with lightfastness. Additionally, from an artist’s point of view, subtle, diffused lighting has significant advantages over strong, specular light. The diffused characteristics of reflected light bathe art in a light which allows subtle colour changes (hue or saturation) and contrast (determined by the difference in the color and brightness of an object compared to other objects within the same field of view) to be perceived accurately and with repeatability.
The background should not be a negative draw on the available light. Ideally, the colour should be neutral (grey works especially well). As a guide, dark walls make paintings appear lighter.
The background environment should enhance the artwork, by drawing attention to it rather than competing with it or being a distraction.
That being said, subtle colours enhance soft artworks, whilst art which is more graphic and has bold lines works well with a contrasting background.
A particular colour from a painting can be chosen and used to create an accent wall, drawing attention to that painting, in which case other walls would be a different colour.
In terms of finish, a matt or satin finish is best so that any reflected light comes from the art, not the surrounding environment. It should also reflect the overall mood of the collection.
Jones, Johnathan (2011) ‘What Colour Should Gallery Walls Be?’ in The Guardian (21 October 2011) [Online]. Available at: https://www.theguardian.com/artanddesign/jonathanjonesblog/2011/oct/21/colour-gallery-walls-musee-d-orsay (Accessed: Saturday 8 April 2017)
Kloss, Kelsey (2016) ‘How to Choose the Best Paint Color For Your Art Gallery Wall’ in Elle Decor (12 April 2016) [Online]. Available at: http://www.elledecor.com/design-decorate/color/advice/a8540/how-to-choose-the-best-paint-color-for-art-gallery-wall/ (Accessed: Saturday 8 April 2017)
Shore, S. (1998) The Nature of Photographs Baltimore: John Hopkins University Press