On Reflection: Week 3, Module Three

Where to go? What to do? How to do it?

How do I follow on from the success of ‘Ten’?

A problem which has bothered me, coming in and out of my thoughts but not really going anywhere, for several weeks.

Well, today I wasn’t thinking about it, I was actively thinking about something else, and like a spark jumping a gap, the connection was made and an idea instantaneously developed.

I’m reasonably sure that, as a project, it will work and just need to try a few things out in order to confirm.

Just in time, as I am mindful that the deadline for the next round of assignments is only eight weeks away – seems a long time but it will pass as quickly as the blink of an eye. I really want to crack on.

A very interesting week working on a crowdsourcing zine: ‘Walk in My Shoes’.

The project was an outstanding success, so much so in fact, that it warrants an extension. The request for crowdsourced footwear related images was met with a response that was, and continues to be, exceptional – I would dare to suggest beyond anything we expected. My friend Jo and the rest of the zine editing team were both amazed and humbled by the response and are truly thankful to all those who contributed.

This suggests an area for some very important research – why are some crowdsourcing projects so successful, whilst others are failures?

Who responds, how and why? Who answers the call, and what motivates them to do so?

In terms of establishing a ‘brand’ as a professional photographer, these are fundamental questions.

Fair to say a huge amount of research has been done in this area, it forms a basis for professional marketing agencies, advertising companies and copywriters. But any knowledge I acquire will be new to me.

Furthermore, I think it’s different for artists who create something – they need that level of understanding themselves because they have to balance creating a unique identity, or to use the jargon, a unique selling point or brand, with creating art. The creativity is inside and it isn’t a matter of simple differentiation.

I don’t think it works on the same level in some other businesses where it comes down to (simply) identifying a unique feature of a product and/or getting the product out to customers.

Also, there have been some very interesting and informative discussions this week regarding track licensing, rights and royalties, and monetisation. At this point, several more questions have been raised – questions about ‘weighty’ issues – in fact as many new questions have been raised as answers have been found. But, all very positive and I can see a satisfactory resolution.

Research into the various types of video production software has continued. It’s now moved on from identifying what is available and shortlisting, and has reached a practical, hands on phase of learning to use the chosen software packages.

So, a late night on Saturday, a significant step forward. OK, there were some problems to solve before the task could be completed but I feel that solving those problems made for a richer learning experience.

It’s always a massive sense of achievement to gather all the necessary resources and use them to create something – to sit back and look at something and say, ‘I made that’.

Looking ahead, a project to create photographic images without using a camera (and in the midst of moving home). I’m looking forward to this task, the photography, not the moving that is … … really don’t like moving!

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