On Reflection … Week Eight, Module One

Frustration, some disappointment that my project proposal as it stood at the beginning of the week wasn’t quite as comprehensive, subversive or robust and as able to stand up to interrogation as I had at first believed.

Perhaps I am being hyper-critical in that summary. So what? I see that as a good thing. In fact, it’s a necessity. It’s through stepping back and evaluating and then questioning that improvements are made and we find new ways forward.

So, a lot of looking, questioning, pulling things apart. There’s a long way to go for the project to develop and become a fully resolved entity.

It was a welcome feeling of relief to complete and finally submit the presentation for the project proposal. Very glad to get that out of the way.

A lot of work with mood boards this week, which have developed nicely, giving some more shape to my idea.

“Vermeer’s Camera” (Steadman) has been a very informative read this week and whilst it isn’t directly related to my project proposal, it has given me a lot to think about. In some ways, it has confirmed existing ideas, redefined some others, as well as generating some new ones.

Spent a fair amount of time playing with galleries on various web hosting services. I’ve had some experience of this before and, to be honest, haven’t had a huge amount of success. However, I quite like the features offered by Squarespace (which I hadn’t tried before) and the fact that it is probably the most user-friendly I have come across.

Looking to the future, an online gallery is just one part of a much wider offering. It’s a work in progress, first impressions count so it’s a valuable investment to play around, try out different things and get the “brand” right, giving the offering as a whole some level of standardisation, some uniformity tying it all together. Launching before a brand identity is fully formulated is not an option.

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