Visual anthropology is the graphical and written representation of a group’s culture. It is concerned with the study of the production and consumption of visual forms of communication.

Anthropology, however, is concerned with the study of humans, human behaviour and societies both past and present, whilst social anthropology is the study of societies norms and values.

Jo-Ana, then, is not an example of visual anthropology, moreover it is anthropology presented visually – recording what were once the private thoughts of an individual, making them available as a source of information for future reference.